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Though a significant portion of the marketing major will be devoted to traditional marketing topics taught in a classroom setting, much of a student’s education will be more active and hands-on.
“What the major really screams at is, here are the concepts, but here’s how they work,” says Professor of Marketing Bill Dodds. “When our students get through (the coursework), they’ve applied it; they’ve experienced it. They’ve written market plans; they’ve look at industries. I think they’re a lot wiser through this major than what we’ve been doing in the past.”
Professor Dodds says this new major will look at what he terms the “creative economy.” Courses such as business creativity and innovation help students make the jump into the creative side of marketing and business.
“Our students are going to come out of here taking those courses and being able to work side-by-side with engineers, scientists and artists in the creation of new products and services,” explains Professor Dodds.
He adds that, “I think this (creative focus) is something that we’re offering that I’m not aware of any other marketing program that basically gives that emphasis. So we’ve got some uniqueness.”
Author Mitch Davis is the public affairs officer at Fort Lewis College. He can be reached at 970-247-7401 or davis_m@fortlewis.edu.
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