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THE SCHOOL OF BUSINESS ADMINISTRATION JOHN
(Skip) E. CAVE, DEAN Accounting | Agricultural Business | Business Administration | Economics | Engineering Management | Finance | International Business | Management | Marketing | Tourism and Resort Management | Reqirements for Minors School of Business Administration Faculty
Professors Leonard D. Atencio, John E. Cave, James P. Clay, Jeremy J. Coleman, Joseph C. Colgan, Roy A. Cook, Lawrence S. Corman, William B. Dodds, Robert Dolphin, Jr., J. Larry Goff, Vernon E. Lynch, Jr., Reed H. McKnight, Iqbal A. Memon and Richard A. Podlesnik; Associate Professors Wen Hai, Robert P. Harrington, Kenneth A. Hunt, Dale E. Lehman, Randall K. Serrett, Carol L. Smith, Charles O. Tustin; Assistant Professors Frederick H. Mull, Nancy A. Oppenheim, Herbert Snyder and Bradley W. Wagner
MISSION
The School of Business Administration's faculty works as a team to provide innovative undergraduate business and professional education that challenges traditional pedagogical models and integrates the business and liberal arts disciplines to prepare students for a dynamic, globally competitive business environment.
VALUES
We provide high quality undergraduate programs with a commitment to developing a liberally educated and professionally competent student. We reach out to attract and serve a culturally diverse community of scholars and students to help them achieve their full potential. We help students gain a maturity of commitment, a sense of social responsibility, and integrity. Our success depends upon maintaining a quality faculty dedicated to teaching and scholarship, a critical mass of committed students, a sense of community focused on our common goals, and adequate funding from public and private sources.
Realizing the need for quality and continuous improvement in all that we do, we strive to maintain a dedicated team of teacher-scholars with concern for our students, for the quality of our faculty, and for the success of our graduates. Additionally, we strive to prepare our students and faculty to meet the needs of organizations and communities operating in a globally competitive environment with diverse economic systems.
Goals
and Objectives
TEACHING
To be leaders in learning, pedagogy, curriculum, and student-oriented service-delivery systems, we position ourselves as a distinguished value-added undergraduate school by focusing attention on enhancing student's use of information as a competitive tool through life-long learning, knowledge of business content, tools skills and applications. Achievement of these goals will include developing analytical, computer and decision making skills; leadership/interpersonal, communication, planning and organizing skills; risk taking, experimentation, and complex-systems-thinking proficiency. Further, we will develop students with responsible/ethical attitudes and actions; and international/multicultural/gender sensitivity.
VISIBILITY AND REPUTATION
To enhance the School's regional and national visibility and reputation for exceptional value-added undergraduate business and professional education and service, we facilitate student employment opportunities, improve graduate school admission opportunities and provide community/regional service. Achievement of these goals and objectives requires continuing research and publication. We will maintain AACSB accreditation. RESOURCE SUPPORT
To provide adequate resources to support the mission, goals and objectives of the School, we seek and maintain sources of both internal and external funding. Achievement of these goals and objectives requires us to be efficient stewards of society's resources. COMMITMENT TO EXCELLENCE
To support our goals and objectives we are committed to developing and maintaining a curriculum that is responsive to society's needs and to increasing learning both inside and outside the classroom. This requires more emphasis on interdisciplinary/industry-focused curricula, creating a more effective physical environment for learning, and focusing our efforts on pedagogical innovations.
The School of Business Administration degree programs are designed to provide a balanced combination of the arts and sciences and professional business education. The more specific objectives of the Bachelor of Arts degree programs offered by the School of Business Administration are:
To provide, as a base, a general understanding of the principles of modern business and organizational practices.
To develop balanced thinking and understanding of the economic, political, and social environments in which modern business and government are conducted.
To ensure that students are skilled in the use of analytical tools and techniques for decision making.
To develop the capacity for critical thought, leadership and the ability to work with others.
To enhance each student's appreciation for international customs and cultural values, and for one's responsibilities in modern society.
The School is characterized by its professional attitude, the diversity of its largely work-experienced faculty and its close student-faculty relationship. In addition to concern for good classroom instruction, the faculty believe that much learning takes place through personal and informal contacts with and among students. The Business Club, Students in Free Enterprise, American Indian Business Leaders, Beta Alpha Psi, the accounting professional fraternity, and Beta Gamma Sigma, the national honorary business fraternity, are active campus groups which promote such interactions.
Degree Programs and Options
The curricula offered by the School lead to the Bachelor of Arts degree with a major in Accounting, Economics or Business Administration. Within the Business Administration major, options are offered in Agricultural Business, Business Administration, Engineering Management, Finance, International Business, Management, Marketing, Operations Management, and Tourism and Resort Management. Acceptance of Transfer Credits
It is recommended that students planning to transfer into the Fort Lewis College School of Business Administration do so by the end of their sophomore year. Students must complete their final 28 credit hours in residence at Fort Lewis College.
Students taking their first two years of work at a junior or community
college or at another four-year institution should take only those business
courses that are offered at the freshman or sophomore level at Fort Lewis
College. To be exempt from the School of Business Administration sophomore-level
writing requirement, students should take a business writing or business
communications course at their junior or community college. Business courses
taught at junior or community colleges may not be used to satisfy upper-division
course requirements (courses at the 300- and 400-level) of the School
of Business Administration.
Prerequisite Requirement
Students who enroll in a business course without having satisfactorily completed the required prerequisite(s), or received consent of the instructor, are subject to administrative withdrawal from the course.
Non-Business Students
Students who are not working toward a baccalaureate degree in business are prohibited from taking business credits which will exceed 25 percent of their total program. This provision is in accordance with the accreditation standards of the American Assembly of Collegiate Schools of Business.
Trimester Abroad
The Trimester Abroad courses are taught by an FLC Business School faculty member in Europe during the winter trimester. The schedule provides for two five-week sessions with two courses offered during each session. Spring Break provides the opportunity to travel in Britain or the Continent, or take advantage of a Spring Break short course. The trimester ends around the first week in April, allowing about three weeks of independent travel for those who wish to take advantage of that opportunity before the summer trimester begins at FLC in Durango.
Generally, the course offerings include at least two junior-level core business courses, as well as an international business course and either a third core course or an upper-division business elective for a total of 12-14 credit hours. There are additional opportunities to earn credit through Independent Study and Non-Scheduled courses and the Spring Break course.
Costs of this program are kept low through the use of FLC faculty and the minimal cost of facilities in Europe. While the program costs for any given year are a function of airline fares, the exchange rate and room and board charges, in past years, it has cost students an additional $1,600 including airfare, room and board for the trimester. This does not include the student's personal spending, nor costs of travel during Spring Break or at the conclusion of the course. Details for any given year regarding location, cost, climate, travel arrangements, etc., may be obtained from the International Program Coordinator or the JTA faculty. Students who are interested in this program should contact the Assistant Dean of the School before taking any upper-division SOBA courses to design trimester schedules so they don't conflict with the JTA program of study. Trimesters in France, Spain, Germany and Norway
The College has exchange agreements with École Supérieure de Commerce de La Rochelle (SupDeCo), Amsterdam School of Business (HES), Ecole Superieure des Sciences Commercial (ESSCA), Fachhochule Regensburg (FSR), and the Norwegian School of Management (BI), University of Orebro (Sweden), University of Northumria (Newcastle, England), University of Southern Denmark, University of Savoie ( Chamberg, France), and Universidad de Cordoba (Spain). While the studies are completed at the partner school, credit and grades are awarded by FLC so there is no problem of transferability. FLC tuition and fees are charged so the only additional cost is that associated with travel to host institution and whatever additional living expenses which might be incurred.
In addition, the School of Business Administration offers trimesters abroad in France, Germany and China. The "4 + 1" BA/MBA Programs
Fort Lewis College graduates with a Bachelor of Arts degree in Accounting, Business Administration or Economics, and who meet the entrance requirements of the respective institution, may earn an MBA (normally a two-year program) in one year. This opportunity is available from Colorado State University, and Northern Arizona University.
Accounting/Business/Economics/Marketing Minors
Requirements for minors in Accounting, Business Administration, Economics and Marketing are given at the end of the School of Business Administration section of this catalog. The School of Business Administration offers Bachelor of Arts degree's in Accounting, Business Administration and Economics. The Business Administration degree offers options in Agricultural Business, Business Administration, Engineering Management, Finance, International Business, Management, Marketing, and Tourism and Resort Management. These majors provide excellent education in business within the broad context of a liberal arts curriculum. The programs offer a concentration of courses in which the students take a cross section of "Common Requirement" courses and 15 to 25 credit hours in a concentration in one of the areas of business. These programs are designed to meet the needs of students wishing to continue their education in graduate school or to work in their chosen professional area.
Minors in accounting, business administration, economics or marketing are available for students majoring in other disciplines. Requirements for minors are listed at the end of this section.
A student who majors in one of the Bachelor of Arts degree programs in the School of Business Administration must complete: Credits General Studies.................41 Accounting, Business Administration or Economics majors may not take Business or Economics courses to satisfy General Studies group A, B, C, D, or E requirements.
Common Requirements: Acc 225 Introduction to Financial Accounting.................4 Acc 226 Introduction to Managerial Accounting ..................4 Econ 266D Principles of Economics..................4 BA 221 Writing in the Business World .................3 BA 253B Business Statistics..................4 BA 260D Legal Environment of Business.................3 BA 301D Management and Organizational Behavior .................4 BA 340 Marketing.................4 BA 353 Operations Management.................4 BA 380 Financial Management.................4 BA 496 Senior Seminar in Administrative Strategy.................4
Quantitative Reasoning Requirement: Complete one of the following quantitative courses: (These courses satisfy other requirements in the major or in General Distribution and need not add additional required hours.) BA 446 Marketing Research.................4 BA 485 Investments and Portfolio Management................. 4 Econ 361 Managerial Economics.................4 Math 210B Calculus for Business and the Biological Sciences.................4 Math 221B Calculus I................. 4 Math 345B Data Analysis.................4 Math 360B Introduction to Operations Research.................4 Auxiliary Requirement outside the School of Business Administration: CSIS 322 Management Information Systems................. 4
TOTAL COMMON REQUIREMENTS.................50-51
Each candidate for graduation must complete a minimum of 128 credits, with at least a minimum cumulative grade point average of 2.0 and a minimum grade point average of 2.0 for those courses accepted to meet the requirements for the major course of study. For majors in Accounting, Business Administration and Economics, a minimum of C- must be earned in 300- and 400-level Accounting, Business Administration or Economics courses to count towards graduation. It is the responsibility of the student to know and complete all graduation requirements.
At least 50% of the business credit hours for a School of Business major must be earned at Fort Lewis College.
Additional requirements are listed on the following pages under each major or option.
Sufficient elective credits to bring the student's total credits to 128 (the minimum number required for graduation). At least 50 percent of the student's total credits must be taken outside of the School of Business Administration.
Group W Requirement To complete the college Group W requirement, Accounting, Business Administration and Economics majors must take one of the Group W courses designated for the major or option. Some majors and options have designated only one course as fulfilling the Group W requirement; other majors and options have designated multiple courses of which students should choose at least one. In all cases the Group W courses satisfy other requirements in the major and need not add additional required hours. BA 221 Writing in the Business World is a prerequisite for all Group W writing courses in the School of Business Administration.
Prerequisite
Statement:
Acc 225, Acc 226, Econ 266D, and Comp 150 are prerequisites for 300- and
400-level courses offered by the School of Business Administration. Students
with majors offered by the School of Business Administration should
complete these courses BEFORE the start of the junior year or substantial
delay in graduation may result. These students may not enroll in
300- or 400-level business courses until Comp 150 and BA 221 have been
completed and the student has attained junior standing (60 or more credit
hours completed). Any exceptions require the written approval of the
School of Business Administration Dean or Assistant Dean. The accounting major prepares students to embark immediately upon a career as a public, industrial or governmental accountant and provides a foundation in accounting and business administration that will enable them to pursue graduate study. Graduates can expect to work in such areas as income tax preparation, general accounting, cost accounting, budgeting and management advisory services.
In addition to the College's General Requirements, the Common Requirements of the School of Business Administration and Auxiliary Requirements outside of the School of Business Administration, a student studying accounting must complete the following requirements:* Accounting Core Acc
323 Intermediate Accounting I.................4
Total.................23-24* Accounting Electives** Acc
430 Income Tax Accounting.................4
*The credits used to satisfy the accounting major may not be used to satisfy any other major, minor or option within the School of Business Administration.
**Select at least 2 of which at least 1 must have an Acc prefix and at least 1 must be a W course
Most states have enacted a 150-hour requirement. In Colorado, this means that candidates taking the CPA examination for the first time after 2001 need to have completed 150 semester hours of education. The Fort Lewis College accounting program allows students to meet that requirement. You can choose form several options to meet the requirements and fit your personal needs to enhance your future career as a successful accountant and business leader. Fort Lewis College and Colorado State University have teamed up to offer you maximum flexibility in customizing your accounting education. If you are anxious to get started on your career, you may choose the traditional 128-hour degree. If one of your goals is to become a Certifies Public Accountant(CPA) as soon as possible, then you may choose the Fort Lewis college 150-hour program or the Master of Science degree in accounting from Colorado State University. A graduate from Fort Lewis College's 128-hour accounting major, who is accepted into the Colorado State University program, can earn a master's degree at Colorado State University by completing eleven more courses, of which as many as five may be completed at Fort Lewis College.
150-Hour Accounting Program The 128-hour accounting major by itself is not sufficient preparation for professional exams such as the CPA(certified public accountant). Preparing for professional exams requires additional courses in accounting and law. Sitting for the CPA exam requires at least 150 credits.
According to the Rules of the Colorado State Board of Accountancy, effective 1/01/2002, to sit for the CPA exam, you must successfully complete at least 150 semester credits of which at least 30 must be in accounting. Of the 30, at least 24 must be in upper division accounting courses, and at least 3 must be in auditing. "To receive credit for accounting related coursework, transcripts must indicate an accounting program code or the applicant must furnish other information to demonstrate an accounting related course." Also, you must have at least 24 credits of other business classes in at least 4 other areas of business. Note: these requirements may be different in other states.
Your success on professional exams requires a significant commitment of time to your academic studies. In addition to your college courses, you are strongly encouraged to complete a quality CPA review course prior to sitting for the exam. By working closely with your accounting advisor to clarify requirements, you should progress toward successful completion of your program.
In addition to the courses required for the 128-hour accounting major, you must complete at least 22 additional credits which include all of the following classes: Acc 430 Income Tax Accounting.................4Acc 431 Advanced Income Tax Accounting.................3 Acc 434 Advanced Accounting*.................4 Acc 436 Auditing - Theory & Practice.................4 Acc 470 Governmental/Not-For-Profit Accounting.................4 BA 311 Business Law I.................3 BA 312 Business Law II.................3 *Prerequisite: Acc 436 Auditing- Theory & Practice. Return to Top The agricultural business option integrates agriculture, economics, and business administration to prepare students for professional careers in the agribusiness sector. These include positions in agricultural finance, product development, marketing and distribution, and agribusiness management. Flexibility within this option allows students to concentrate in a specific area of study, including general agriculture, animal science or agronomy.
In addition to the College's General Requirements, the Common Requirements of the School of Business Administration and the Auxiliary Requirements outside the School of Business Administration, a student studying agricultural business must complete the following requirements:
Required:
Ag 101B Introductory Animal Science.................4 Econ 364W Macroeconomics.................4
Plus 12 credits from the list below (at least two courses must be taken from each category):
Agriculture:
Ag 150 Farm Records and Accounts................. 3 Economics/Business Administration:
Econ 330 Production Economics and Agribusiness................. 4
Total................26*
*The
26 credits used to satisfy an option in Agricultural Business may not
be used to satisfy any other major, minor or option.
**Completion of one of these courses fulfills the Group W requirement
for students in the agricultural business option. The business administration program, sometimes referred to as general business, provides a broad base of knowledge for beginning a business career. It enables maximum flexibility in career choice and change throughout one's career. Students are expected to develop a basic understanding of the social, legal and economic environments of business, including an introduction to international business, organizational behavior, the principles of leadership and organization theory, the quantitative tools of decision making and the functional areas of the firm.
Students work with assigned advisors to select elective courses that enhance their particular interest. Emphasis is placed on developing a general background with a well-balanced understanding of business. This program, then, provides a sound undergraduate education for entrance in a professional career or into graduate school.
In addition to the College's General Requirements and the Common Requirements of the School of Business Administration, and Auxiliary Requirements outside of the School of Business Administration, a student studying business administration must complete the following requirements:
One 300- or 400-level Economics course**.................4
A minimum of 15 credits of business administration courses at the 300- or 400-level, with at least one course from each group.*
Group A: MARKETING
BA 240 Business Creativity and Innovation.................2
Group B: MANAGEMENT
BA 302W Human Resource Management.................4
Group C: FINANCE
BA 382/Econ 382 Financial Institutions.................4
Total Groups A, B and C..................15*
*The 15 credits used to satisfy an option in Business Administration may not be used to satisfy any other major, minor or option within the School of Business Administration.
**Completion
of Econ 472W, BA 302W, BA 401W or BA 407W fulfills the Group W requirement
for students in the business administration option. The School of Business Administration offers two degree options for students pursuing studies in Economics. Both Economics options prepare students for graduate studies in economics as well as employment in business and finance. The study of economics also provides a good background for students who want to prepare for a career in law. Economics majors may also be certified to teach in the broad area of social studies at the secondary level. To obtain the requirements for certification, students need to contact the Department of Teacher Education. These programs lead to a degree in either Business Economics or Economics.
Business Economics Option:
The Business Economics option is designed to provide students with an understanding of economic principles underlying the business world. The option shows the relationships between the study of economics and basic business decision-making both from the standpoint of the individual firm and from the standpoint of business operating in the national and global economy. Students majoring in business economics will be prepared to continue graduate study in economics and for employment in government and business. In addition to the College's General Requirements, the Common Requirements of the School of Business Administration, and Auxiliary Requirements outside of the School of Business Administration, a student majoring in business economics must complete the following departmental requirements:*
Specific Major Requirements:
Econ 356 Microeconomic Theory.................4
Total.................8
Other Major Requirements: Any three of the following courses:
Econ 305 Economic Geography.................4
Total.................12
*Departmental requirement courses used to satisfy the Business Economics option may not be used to satisfy any other major, minor or option within the School of Business Administration.
Economics Option:
The Economics option focuses mainly on economics and is designed to provide students with an understanding of the present economic system and how economics relates to other disciplines and fields of study. The major is designed for students who desire to study economics but do not wish to take all of the common requirements courses prescribed for Business Administration majors. Students majoring in Economics will have the flexibility to pursue minors in other areas as well as preparing for teaching certification.
In addition to the College's General Requirements, students majoring in the Economics option must complete the following departmental requirements:
Departmental Requirements:
Econ 266D Principles of Economics.................4
Total.................18
Any three of the following courses:
Econ 305D Economic Geography.................4
Total.................12 Other Requirements:
BA 253B Business Statistics.................4
Total.................7
Total.................37 The engineering management option prepares students who can integrate management skills with engineering skills to solve complex problems in an increasingly technical world. It is designed to prepare students for entry level engineering-related jobs and to be able to move rapidly into supervisory/management positions. Credits General Studies (not satisfied below).................25
Departmental Requirements: Engr
103 Computer-Aided Drafting.................3
Subtotal.................7 or 8 or
Subtotal.................8 Total.................57-58
Auxiliary Requirements From Other Departments: Math
221B Calculus I.................4 Total...............40.5
Electives..................9
TOTAL REQUIRED FOR GRADUATION.................131.5-132.5
*The upper-division business course used to satisfy an option in Engineering Management may not be used to satisfy any other major, minor or option. **Completion
of this course fulfills the Group W requirement for students in the engineering
management option. The finance option focuses on those financial activities that affect business, government and non-profit organizations. Students will be introduced to financial planning and management as they pertain to organizations, to the function of both capital and money markets, and to fund raising in these markets.
Financial theory and practice have changed rapidly in the past 20 years and will probably continue to change at least as rapidly in the immediate future. Therefore, students will be introduced to the rapidly evolving theory of finance so that they will be able to evaluate the effectiveness of a firm's financing decisions and investments. Students also will become familiar with the analytical techniques that can be used to seek solutions to a wide range of financial problems.
In addition to the College's General Requirements and the Common Requirements of the School of Business Administration, and Auxiliary Requirements outside of the School of Business Administration, a student studying finance must complete the following requirements: One Upper-Division Economics course.................4
Required:
BA 481W Cases in Financial Management***.................4
Plus a minimum of seven (7) credits from the following, with no more than one course from the Economics area:
BA 382 Financial Institutions.................4 Total...............15-16*
*The 15 credits used to satisfy an option in Finance may not be used to
satisfy any other major, minor or option within the School of Business
Administration.
**May not be used to fulfill the 300- or 400-level Economics course requirement and the Finance option requirement simultaneously. ***Completion
of this course fulfills the Group W requirement for students in the finance
option. The international business option has been designed to prepare students to enter the exciting and rapidly growing world of international business. Increasingly businesses find that suppliers and customers may come from anywhere in the world. To better prepare students for a future career in business that will likely require some international proficiency, students in this option take courses to gain competency in at least one foreign language, a cultural and political understanding of the region of the world where that language is dominant, and those special business skills needed to operate effectively in the international environment.
The option is strongly interdisciplinary. In addition to the College's General Requirements not satisfied below and the Common Requirements of the School of Business Administration, a student studying international business must complete the following requirements: Credits General Studies (not satisfied below)................. 20-22
Business Administration Requirements.................39
Quantitative Reasoning Requirements.................3-5
Auxiliary Requirements CSIS 322 Management Information Systems.................4 Total...............4
I. a. Required: BA 271D Principles of International Business................2
Plus two of the following:
BA 309W International Management***.................3
b. Two (2) additional courses from the following electives:
BA 315 International Business Law.................3 Total..............15-16* II. Auxiliary Electives:
Two (2) courses from Group 1: Group 1:
Anth 210C Introduction to Cultural and Social Anthropology.................4
Total...............6-8 Group 2: Area Emphasis: Two (2) courses focused on one of the following areas: Africa, Asia, Europe or Latin American (selected from Group 1 above, not used to satisfy Group 1 requirements). Total..............6-8
Alternative Study Program: The requirement of the two (2) additional courses from I and II, Group 2 may be satisfied by successful completion of a semester of study abroad in an approved SOBA study abroad program (not including the Semester Abroad Program in England). The completion of an additional semester will meet the requirements of II, Group 1.
Group 3: Modern Language: Two years of one modern language or one year each of two modern languages if one of two languages is Japanese.
III. Total Free Electives.................16-18
TOTAL REQUIRED FOR GRADUATION**..................128
*The 15-16 credits used to satisfy an option in International Business
may not be used to satisfy any other major, minor or option.
**In addition to the above course requirements, a student studying International Business must complete an International Experience. This requirement can be met in several ways: (1) Participation in a Semester Abroad program such as those described under Special Academic Programs in this catalog (the Japan Program, programs in Mexico, and the Junior Trimester Abroad offered through the School of Business Administration). Other programs of this type are offered through other colleges and universities. (2) Participation in an international exchange program in any discipline; (3) Participation in any summer Innovative Month program which includes an international experience. (4) Residence abroad - minimum of three months; or (5) Extensive individual travel abroad. Each method requires documentation, and need approval of the dean on a case by case basis. ***Completion
of either BA 309W or BA 349W fulfills the Group W requirement for students
in the international business option. The management option prepares students for responsible supervisory and management positions in all types of organizations: business, government and non-profit. Students become familiar with the opportunities and processes of management as they develop skills in planning, organizing, leading and controlling.
Students in management are introduced to the process of acquiring and using financial, human and physical resources in the pursuit of organizational objectives. Interpersonal relations, leadership and decision-making are emphasized.
In addition to the College's General Requirements, the Common Requirements of the School of Business Administration, and Auxiliary Requirements outside of the School of Business Administration, a student studying management must complete the following requirements:
One 300- or 400-level Economics course***.................4
A minimum of 15 credits from the following courses:*
BA 271 Fundamentals of International Business.................2 Total.............................................................................15*
*The
15 credits used to satisfy an option in Management may not be used to
satisfy any other major, minor or option within the School of Business
Administration.
**May not be used to fulfill the 300- or 400-level Economics course requirement and the management option requirement simultaneously. ***Completion of Econ 472W, BA 302W, BA 401W or BA 407W fulfills the Group W requirement for students in the management option. ****Conceived
by Psychology Professor Marilyn Leftwich and developed in cooperation
with Mark Goldfarb with the Counseling Center and Associate Director of
Assessment Laura Godfrey, the class is designed to help new students successfully
make the transition from high school to college life The marketing option emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.
Careers in marketing may be pursued in industry, government, and non-profit organizations, in such areas as retailing, purchasing, marketing research, sales, advertising, sales promotion, product management, public relations, physical distribution and consumer affairs.
In addition to the College's General Requirements, the Common Requirements of the School of Business Administration, and Auxiliary Requirements outside of the School of Business Administration, a student studying marketing must complete the following requirements:*
One 300- or 400-level Economics course.................4 Required:
BA 445W Marketing Strategy and Policy**.................4
A minimum of 7 credits from the following courses:
BA 240 Business Creativity and Innovation................2
Total...............15*
*The 15 credits used to satisfy an option in Marketing may not be used to satisfy any other major, minor or option within the School of Business Administration. **Completion
of this course fulfills the Group W requirement for students in the marketing
option. Recent decades have witnessed the phenomenal growth of service industries. The service sector of the economy now accounts for most of the job opportunities. In this region of the country the leading service industry is the tourism industry, a major portion of this industry is located in growing year-round resorts. This industry will continue to grow and serve national and international markets. As it does, it will need future leaders and managers with better education and broader perspectives. The tourism and resort option addresses this need.
This option provides a general understanding of the management challenges and organizational practices of a complex and diverse industry. The use of analytical tools and techniques for decision making, the development of the capacity for critical thought and leadership, and the ability to work with others will be significantly improved by interaction with regional companies through field projects in most courses and a required work experience.
In addition to the College's General Requirements and the Common Requirements of the School of Business Administration, and Auxiliary Requirements outside the School of Business Administration, a student studying tourism and resort management must complete the following requirements: One 300- or 400-level Economics course.................4
Required:
BA 330 Tourism and Resort Management.................4
Plus one additional course from the following:
BA 302W Human Resource Management**.................4 Total.................15*
*These 15 credits used to satisfy an option in Tourism and Resort Management may not be used to satisfy any other major, minor or option within the School of Business Administration.
**Completion
of either BA 302W or BA 407W fulfills the Group W requirement for students
in the tourism and resort management option. REQUIREMENTS FOR MINORS IN THE SCHOOL OF BUSINESS ADMINISTRATION REQUIREMENTS FOR A MINOR IN ACCOUNTING:
A student majoring in any discipline other than Accounting may complete a minor in Accounting upon satisfactorily fulfilling the following requirements:*
Acc 225 Introduction to Financial Accounting.................4
Plus at least one of the following: Acc
324 Intermediate Accounting II.................4 Acc 470 Governmental/Not-For-Profit Accounting................4 Total................20
REQUIREMENTS FOR A MINOR IN BUSINESS ADMINISTRATION:
A student majoring in any discipline other than Accounting, Business Administration or Economics, may complete a minor in Business Administration upon satisfactorily fulfilling the following requirements:*
Econ 266D Principles of Economics.................4 Total...............24 REQUIREMENTS FOR A MINOR IN ECONOMICS:
A student majoring in any discipline other than Economics may complete |