Marketing Option

Course Listings for Business Administration

The Business Administration major with the marketing option emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.

Careers in marketing may be pursued in industry, government, and non-profit organizations, in such areas as retailing, purchasing, marketing research, sales, advertising, sales promotion, product management, public relations, physical distribution and consumer affairs.

A student studying marketing must complete the following requirements:

GENERAL EDUCATION REQUIREMENTS ..........32-44

MAJOR REQUIREMENTS:

Common SOBA Requirements ..........38
Quantitative Reasoning Requirements ..........4
Auxiliary Requirements ..........4

Other Departmental Requirements:
One (1) 300- or 400-level Economics Course ..........4
BA 347 Consumer Behavior ..........3
BA 445W Marketing Strategy and Policy* ..........4
BA 446 Marketing Research ..........4

Plus a minimum of 4 credits from the following courses:
BA 240 Business Creativity and Innovation ..........2
BA 339 Selling ..........4
BA 342 Retailing ..........3
BA 344 Advertising ..........3
BA 346 Managing Customer Value ..........4
BA 348 Public Relations ..........3
BA 349 Global Marketing ..........4
BA 390 Special Topics in Marketing ..........1-4
BA 437 Internship in Business – Marketing ..........3
BA 439 Marketing and Management of Services ..........4

Total Other Departmental Requirements ..........19**

TOTAL MAJOR REQUIREMENTS ..........65

FREE ELECTIVES ..........11-23

TOTAL REQUIRED FOR GRADUATION ..........120

*Completion of this course fulfills the Group W requirement for students in the marketing option.
**The credits used to satisfy an option in Marketing may not be used to satisfy any other major, minor or option within the School of Business Administration

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