Marketing Minor

 

REQUIREMENTS FOR A MINOR IN MARKETING :

 

A student majoring in any discipline other than Business Administration may complete a minor in Marketing upon satisfactorily completing the following requirements:

 

**Econ 266S  Principles of Economics                                     4

BA 101     Business World                                                        4

BA 340     Marketing                                                                                4

 

Subtotal                                                                                                12

 

Minimum of eight (8) hours selected from the following:

 

BA 240     Business Creativity and Innovation                        2

BA 339     Selling                                                                      3

BA 342     Retailing                                                                  3

BA 344     Advertising                                                              3

BA 346     Managing Customer Value                                       4

BA 347     Consumer Behavior                                                 3

BA 348     Public Relations                                                       3

BA 372W Global Business Seminar                                          4

BA 439     Marketing and Management of Services                 4

BA 445W Marketing Strategy and Policy                                                4

 

Subtotal                                                                                                8-9

 

Total REQUIREMENTS FOR MARKETING MINOR         20-21

 

1Contact the Office of the Dean of the School of Business Administration once the requirements for a minor in Accounting, Business Administration, Marketing or Economics are complete.