Continuing Education

Social Media Series: 3-Part Workshop

Instructor:  Lindsay Nyquist

Fee: $174, 3 classes/5 weeks (a $50 savings!)
            Or, take an individual class at the regular
             cost shown below

Schedule:  Tuesdays, 6 – 8 p.m.
                     February 4 – March 4, 2014

What to Bring:  Pen/pencil
(Optional)           For Parts 2 & 3, you may bring a laptop; 
                             Please see right sidebar for laptop set up


Part 1:  Introduction to Social Media
               2 sessions, February 4 & 11
                Regular cost = $89

What is social media?
How can it help you personally and professionally?

This class is a beginner’s level lecture-style course that will cover several major social platforms: Facebook, Twitter, Pinterest, Google+, Linked In, You Tube, Instagram, and whatever else is trending. You’ll get a look inside how these platforms work and what they can help you accomplish.


Part 2:  Beginning Facebook
                1 session, February 18
                 Regular cost = $49

Are you curious about the social network called Facebook? Would you like to join the Facebook community, but are worried about your privacy? Is the whole idea a little overwhelming?

In this course, we’ll look at Facebook from the beginning: from signing up to connecting with your friends and family and following brands that you support. We’ll also discuss privacy settings and how to protect yourself in the digital world. This course is aimed at people who are not currently on Facebook, or those who have set up a profile but don’t know how to use it effectively. Students who bring laptops will be able to participate in real time, but they are not necessary.


Part 3:  Facebook for Business
                2 sessions, February 25 and March 4
                 Regular cost:  $89

Prerequisite:  Students should have, at the minimum, a solid grasp of Facebook for personal use.

Are you interested in using Facebook to promote your business? Do you currently have a Facebook presence, but feel that you’re not using the platform effectively?

In this hands-on class, we’ll look at real examples of Facebook fan pages that are successful and those that are not. We will create a social media strategy for your business and learn best practices for creating posts, engaging with your customers, monitoring your brand, and making sense of metrics. We’ll also take a quick look into Facebook Ads and see if they are a useful place to reach your target market. Students who bring laptops will be able to participate in real time, but they are not necessary.

 

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Registration for Local Noncredit Classes

To see all options for registration and payment, go here.

Registration Discount:

Receive $5 off your registration fee when your registration is paid a least seven days before the class start date. (Discount is applicable to local, noncredit classes only)

Using Your Laptop on Campus

To use a laptop at FLC, "guest pre-certification" is required. BEFORE the first day of class, please refer to instructions here. To complete the final step, plan to arrive on campus 10 minutes prior to class. Limited class time does not allow Continuing Ed instructors to assist with this, nor is it the instructor’s area of expertise. 

Guest use of the FLC Network with other wireless devices:  please follow instructions here.

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These Classes May Count Toward a Certificate in Nonprofit Management

If you are a Professional Nonprofit Management Certificate Program participant, these class hours are applicable to your certificate. To learn more about the PNMCP, see information here.

Do you facebook?

Lindsay Nyquist

Lindsay is the Social Media Coordinator for Fort Lewis College, does independent social media consulting through elle jay design, and has completed the Advanced Social Media course from the American Marketing Association. She has been in the Durango area for 12 years and lives in town with her husband, dog and kitten. When not glued to a computer, iPad, or phone, Lindsay takes pleasure in distance running, snowshoeing, and enjoying the mountains.