This style guide is presented here in the interest of improving consistency and professionalism in print and digital communications across campus. Please note that these style conventions are not required, but that they are enforced on all materials produced by Marketing & Communications. Please contact Ken Wright with any questions.
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Prospective students don't know common FLC abbreviations (i.e. SU, SLC, CCH, EC). Unless it's relevant for the use (i.e. "EC" in a story about the EC, or an EC brochure) spell everything out in all uses if the audience includes anyone from off-campus.
Even if an abbreviation is used, still always write the name out on first reference, and abbreviate only if clear it's clear what it refers to on further references.
DO NOT use parentheses following the name, i.e. "Environmental Center (EC)".
a.m. and p.m.
Not AM or PM, or am or pm.
Also, place a space after the hour (i.e. 9:30 a.m., not 9:30am).
Use just the number for on-the-hour (i.e. 9 a.m., not 9:00 a.m.).
Also: Use "Noon," not "12 p.m."; and use "Midnight," not "12 a.m."
Male = alumnus. Female = alumna. Plural = alumni. (Plural female only = alumnae.)
Identify alumni by their year of degree major and graduation, in parentheses following their first reference (i.e., "Richard Nixon (Political Science, '72).)
Use last name only on second reference. Do not use courtesy titles, i.e. Dr., Mr., Ms., etc.
Use "and" to connect discrete names and titles, and "&" (ampersand) for "and" within titles and names (i.e. "English and Art programs" vs. "Native American & Indigenous Studies program," or "Berndt and Chemistry halls" vs. "Education & Business Hall").
Use Dale Rea Clocktower or Clocktower, not Clock Tower.
Use AP style -- except in series: put a comma before "and" at the end of a series, like MLA style (called an Oxford comma). It's less likely to be misread.
In this order, stacked, without intros:
Phone // Phone2
Generally, describe people by their "official" job titles on first reference. Do not use courtesy titles, i.e. Dr., Mr., Ms., etc., unless needed for clarity.
Cardinal, not ordinal (i.e. June 25, not June 25th).
Spell out months in all references, even with dates (no abbreviations).
In text, use bachelor's degree or bachelor's rather than B.A. or B.S. ; master's degree or master's rather than M.A. or M.S. ; doctoral degree or doctorate rather than Ph.D. or Ed.D. (i.e. "He has a bachelor's degree in English, a master's in translation, and a doctorate in comparative literature.")
B.A. or B.S. (with periods); Ph.D. or Ed.D. (with periods), J.D. and R.N. (with periods); degrees with more than two letters do not take the periods such as MBA, MSN, BSN, MFA, MS-FIN, MS-MKT, BSBA, MABA, etc.
Use an apostrophe in bachelor's degree, a master's, etc., but there is no possessive in Bachelor of Arts or Master of Science.
Not "Stadium." Full name is Ray Dennison Memorial Field. Dedicated to an FLC student athlete who died from injuries suffered in a game in 1955, Skyhawk football's stadium was cut from a natural depression in the landscape, and hosted its first games in 1959. (The ensuing lawsuit from the death set the national legal precedent decreeing that collegiate athletes are not employees of the college they play for.)
Always all lower case (i.e. email@example.com), unless it's the start of a sentence. (Which it probably shouldn't be, anyway ...)
It's "email," not "e-mail."
Fort Lewis College/FLC
Use "Fort Lewis College" on first reference, and either thereafter.
Except in sports stories (where abbreviated names for colleges are common), avoid "Fort Lewis" as either noun or adjective -- Fort Lewis is a military base in Washington. This makes a difference in making FLC sites appear higher on internet searches.
Do not abbreviate to "Ft." -- that's an abbreviation for a military fort -- we are not a military fort, although we have "fort" in our name because we once were.
Do not use that. Always with www: www.fortlewis.edu.
This includes URLs for child sites (i.e. www.fortlewis.edu/cycling).
Always all lowercase.
Use official highway designations, not slang. The proper designation on our maps and in our directions should be in the true map-style designations, like you'd see on Rand-MaNally map. Examples of official highway designations include …
“I-70” for Interstate 70
“US 160” for U.S. Highway 160
“CO 3” for Colorado Highway 3
“CR 205” for County Road 205
That's the road through downtown Durango -- NOT "Main Street."
Majors are capitalized when referring to specific programs, but not as fields of study (i.e. "As a Geology major he studied petrology and hydrology.").
Format: 970-247-7166, not (970) 247-7166 or 970.247.7166.
Although "professor" is often used in common vernacular to refer to any instructor at the college level, it is a very specific title in academia. Use the official designation for each individual faculty member (i.e. Associate Professor, Assistant Professor, Professor, Visiting Instructor, etc.). As in AP style, capitalize if used preceding the name, and do not capitalize following the name (i.e. Assistant Professor Jane Smith; Jane Smith, assistant professor).
Use last name only on second reference. Do not use courtesy titles (i.e. Dr., Mr., Ms., etc.).
Raider Ridge is the name of the ridgeline just east of campus, across Goglein Gulch and behind the Skyridge subdivision, and between campus and Horse Gulch. It is named after the former FLC athletic nickname, “The Raiders,” which was used from 1962 – 1994. Students also used to paint a large “R” on the ridgeside for the Raiders.
Not Skycard or Sky Card.
Skyler the Skyhawk. Not Skylar.
Spell out in all occasions. Do not abbreviate. And -- for gawdsakes! -- DO NOT use postal codes (i.e. CO, NM, AZ, etc.), except in addresses.
Spell out, do not abbreviate, in all uses (i.e. Avenue not Ave., and Street not St.).
Students are identified by their full name, hometown, year of study, and major. (Note that this information must be verified with the Registrar's Office by M&C staff prior to publication.)
Use last name on second reference.
Not Student Union Building. Formerly called "the CUB" (College Union Building).
In front (or behind, depending on if you're a half-full or half-empty type) of the SU is the Student Union Plaza.
“theFort” is the student portal to online campus services. Not “TheFort.”
Use a.m. and p.m., with a space after the hour (i.e. 9:30 a.m., not 9:30am)
Hours do not get :00 (i.e. 9 a.m., not 9:00 a.m.)
Don't say "is Navajo ... ", say "is a member of ... " tribe or nation (note that different groups prefer different terms) or after name (Apache).
There's also a difference between a tribal "membership" and a tribal "heritage" -- so if you're going to use "membership," be sure that's true.
The FLC website is always preceded by www but never by http://: "www.fortlewis.edu"
Always all lowercase (i.e. No "GoSkyHawks.com," for example) unless starting a sentence.
Judge whether to use "www" on other websites by however the site itself writes its URL in text.
Always with www: www.fortlewis.edu. This includes child sites (i.e. www.fortlewis.edu/cycling).
Year of study
Year of study is capitalized when used as a title, but not when used otherwise (i.e. Junior Physics major John Smith; John Smith, a junior Physics major; John Smith, a junior studying physics.)