Marketing & Communications

FLC Style Guide

This is a guide to common conventions in language and title use for FLC print and online publications, in order to establish consistency across campus and to all audiences. Please contact Ken Wright with any questions.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Abbreviations

Prospective students don't know common FLC abbreviations (i.e. SU, SLC, CCH, EC). Unless it's relevant for the use (i.e. "EC" in a story about the EC, or an EC brochure) spell everything out in all uses if the audience includes anyone from off-campus.

Even if an abbreviation is used, still always write the name out on first reference, and abbreviate only if clear it's clear what it refers to on further references.

DO NOT use parentheses following the name, i.e. "Environmental Center (EC)"

a.m. and p.m.

Not AM or PM, or am or pm.

Also, place a space after the hour (i.e. 9:30 a.m., not 9:30am).

Use just the number for on-the-hour (i.e. 9 a.m., not 9:00 a.m.).

Also: Use "Noon," not "12 p.m."; and use "Midnight," not "12 a.m."

Alumni

Male = alumnus. Female = alumna. Plural = alumni. (Plural female only = alumnae.)

Identify alumni by their year of degree major and graduation, in parentheses following their first reference (i.e., "Richard Nixon (Political Science, '72).)

Use last name only on second reference. Do not use courtesy titles, i.e. Dr., Mr., Ms., etc.

And/&

Use "and" to connect discrete names and titles, and "&" (ampersand) for "and" within titles and names (i.e. "English and Art programs" vs. "Native American & Indigenous Studies program," or "Berndt and Chemistry halls" vs. "Education & Business Hall")

C

Commas

Use AP style -- except in series: put a comma before "and" at the end of a series, like MLA style. (It's less likely to be misread.)

Contact info

In this order, stacked:

Office
Name, title
Room, Building
email
Phone // Phone2
URL

Courtesy titles

Generally, describe people by their "official" job titles on first reference. Do not use courtesy titles, i.e. Dr., Mr., Ms., etc., unless needed for clarity.

Cycling

Fort Lewis College Cycling or FLC Cycling, not Skyhawks Cycling.

D

Dale Rea Clocktower

Not Clock Tower.

Dates

Cardinal, not ordinal (i.e. June 25, not June 25th).

Spell out months in all references, even with dates (no abbreviations).

Degrees

In text, use bachelor's degree or bachelor's rather than B.A. or B.S. ; master's degree or master's rather than M.A. or M.S. ; doctoral degree or doctorate rather than Ph.D. or Ed.D.: He has a bachelor's degree in English, a master's in translation, and a doctorate in comparative literature.

B.A. or B.S. (with periods); Ph.D. or Ed.D. (with periods), J.D. and R.N. (with periods); degrees with more than two letters do not take the periods such as MBA, MSN, BSN, MFA, MS-FIN, MS-MKT, BSBA, MABA, etc.; master's degree and bachelor’s degree (with apostrophes), but there is no possessive in Bachelor of Arts or Master of Science.

Use an apostrophe in bachelor's degree, a master's, etc., but there is no possessive in Bachelor of Arts or Master of Science.

Dennison Field

Not "Stadium." Full name is Ray Dennison Memorial Field. Dedicated to an FLC student athlete who died from injuries suffered in a game in 1955, Skyhawk football's stadium was cut from a natural depression in the landscape, and hosted its first games in 1959. (The ensuing lawsuit from the death set the national precedent that collegiate athletes are not employees of the college they play for.)

E

Email addresses

Always all lower case (i.e. wright_k@fortlewis.edu), unless it's the start of a sentence. (Which it probably shouldn't be, anyway ...)

It's "email," not "e-mail."

F

Fort Lewis College/FLC

Use "Fort Lewis College" on first reference, and either thereafter.

Except in sports stories (where abbreviated names for colleges are common), avoid "Fort Lewis" as either noun or adjective -- Fort Lewis is a military base in Washington. This makes a difference in making FLC sites appear higher on internet searches.

Do not abbreviate to "Ft." -- that's an abbreviation for a military fort --  we are not a military fort, although we have "fort" in our name because we once were. 

Fortlewis.edu

Do not use that. Always with www: www.fortlewis.edu.

This includes URLs for child sites (i.e. www.fortlewis.edu/cycling).

Always all lowercase.

H

Highways

Use official highway designations, not slang. For example, "Hwy 3" as an address is not a true highway designation -- it's a name, like any street name, given by a town. It's when a colloquial term for a designated highway -- like how we call Colorado 3 (“CO 3”), from town to Walmart, "Highway 3" -- becomes a designated street name for a section of that road by the town the highway runs through.
 
The proper designation on our maps and in our directions should be in the true map-style designations, like you'd see in Rand-MaNally, the designated authority on such designations.
 
Examples of official highway designations include …
 
I-70 for Interstate 70
US 160 for U.S. Highway 160
CO 3 for Colorado Highway 3
CR 205 for County Road 205

M

Main Avenue

That's the road through downtown Durango -- NOT "Main Street."

Majors

Majors are capitalized when referring to specific programs, but not as fields of study (i.e. "As a Geology major he studied petrology and hydrology.").

P

Phone numbers

Format: 970-247-7166, not (970) 247-7166.

Professor

Although "professor" is often used in common vernacular to refer to any instructor at the college level, it is a very specific title in academia. Use the official designation for each individual faculty member (i.e. Associate Professor, Assistant Professor, Professor, Visiting Instructor, etc.). As in AP style, capitalize if used preceding the name, and do not capitalize following the name (i.e. Assistant Professor Jane Smith; Jane Smith, assistant professor).

Use last name only on second reference. Do not use courtesy titles (i.e. Dr., Mr., Ms., etc.).

S

SkyCard

Not Skycard or Sky Card.

Skyler

Skyler the Skyhawk. Not Skylar.

State names

Spell out in all occasions. Do not abbreviate. And -- for gawdsakes! -- DO NOT use postal codes (i.e. CO, NM, AZ, etc.).

Street names

Spell out, do not abbreviate, in all uses (i.e. Avenue not Ave., and Street not St.).

Student identification

Students are identified by their full name, hometown, year of study, and major. (Note that this information will be verified with the Registrar's Office by M&C staff prior to publication.)

Use last name on second reference.

Student Union

Not Student Union Building. Formerly called "the CUB" (College Union Building).

In front (or behind, depending on if you're a half-full or half-empty type) of the SU is the Student Union Plaza.

T

Time

Use a.m. and p.m., with a space after the hour (i.e. 9:30 a.m., not 9:30am)

Hours do not get :00 (i.e.  9 a.m., not 9:00 a.m.)

Tribal affiliation

Don't say "is ... "
 
Work in as adjective
 
Say where from
 
"Member of ... " tribe or nation (note that different tribes prefer different descriptions)
 
or after name (Apache)
 
There's also a difference between a tribal "membership" and a tribal "heritage" -- so if you're going to use "membership," be sure that's correct.

U

URLs

Always all lowercase (i.e. No "GoSkyHawks.com," for example) unless starting a sentence.

Use "www" on other websites by however the site itself writes its URL in text. 

W

www.fortlewis.edu

Always with www: www.fortlewis.edu. This includes child sites (i.e. www.fortlewis.edu/cycling).

Y

Year of study

Year of study is capitalized when used as a title, but not when used otherwise (i.e. Junior Physics major John Smith; John Smith, a junior Physics major; John Smith, a junior studying physics.)

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