School of Business Administration

Marketing Major

Marketing Major

The Marketing major emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.
Careers in marketing may be pursued in industry, government, and not-for-profit organizations, in such areas as purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs. View the requirements for the Marketing major.

Marketing Minor

A student majoring in any discipline other than Business Administration may complete a minor in Marketing upon satisfactorily completing the requirements.

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Education & Business Hall
Fort Lewis College
1000 Rim Drive
Durango, CO 81301
(970) 247-7294