Instructor:  Lindsay Nyquist

Fee: $174, 3 classes/5 weeks (a $50 savings!)
            Or, take an individual class at the regular
             cost shown below

Schedule:  Tuesdays, 6 – 8 p.m.
                     February 4 – March 4, 2014

What to Bring:  Pen/pencil
(Optional)           For Parts 2 & 3, you may bring a laptop; 
                             Please see right sidebar for laptop set up

Part 1:  Introduction to Social Media
               2 sessions, February 4 & 11
                Regular cost = $89

What is social media?
How can it help you personally and professionally?

This class is a beginner’s level lecture-style course that will cover several major social platforms: Facebook, Twitter, Pinterest, Google+, Linked In, You Tube, Instagram, and whatever else is trending. You’ll get a look inside how these platforms work and what they can help you accomplish.

Part 2:  Beginning Facebook
                1 session, February 18
                 Regular cost = $49

Are you curious about the social network called Facebook? Would you like to join the Facebook community, but are worried about your privacy? Is the whole idea a little overwhelming?

In this course, we’ll look at Facebook from the beginning: from signing up to connecting with your friends and family and following brands that you support. We’ll also discuss privacy settings and how to protect yourself in the digital world. This course is aimed at people who are not currently on Facebook, or those who have set up a profile but don’t know how to use it effectively. Students who bring laptops will be able to participate in real time, but they are not necessary.

Part 3:  Facebook for Business
                2 sessions, February 25 and March 4
                 Regular cost:  $89

Prerequisite:  Students should have, at the minimum, a solid grasp of Facebook for personal use.

Are you interested in using Facebook to promote your business? Do you currently have a Facebook presence, but feel that you’re not using the platform effectively?

In this hands-on class, we’ll look at real examples of Facebook fan pages that are successful and those that are not. We will create a social media strategy for your business and learn best practices for creating posts, engaging with your customers, monitoring your brand, and making sense of metrics. We’ll also take a quick look into Facebook Ads and see if they are a useful place to reach your target market. Students who bring laptops will be able to participate in real time, but they are not necessary.