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Dr. Simon Walls

Dr. Simon Walls
Associate Professor of Marketing


  • Strategic marketing plans
  • Consumer information processing
  • Marketing research
  • Global issues and cultures
  • Tourism in the cruise line industry


  • Ph.D., Business Administration, Marketing, University of Tennessee, 2003
  • MBA, Western Washington University, 1988
  • B.S., Marketing, Brigham Young University, 1986


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Dr. Simon Walls is available to comment on topics related to areas of interest or expertise. If you need further assistance, contact Public Affairs at 970-247-7401 or by email.

About Dr. Simon Walls

Simon Walls is an associate professor of marketing in the School of Business Administration at Fort Lewis College. He joined the college in 2003.  His interests center on consumer information processing and psychology of the consumer-firm bond within the relationship marketing paradigm. Dr. Walls’ teaching lends itself to street-smart, hands-on, practical marketing strategies, marketing research, and implementation of strategic marketing plans that engage profitable, long-term, mutually beneficial, meaningful relationships for both the consumer and the firm.

He has owned and operated several small businesses throughout his career, including a marketing and business consulting firm. Dr. Walls was born and raised in London, England, and has lived in South Africa. He has been a professor in residence at numerous foreign institutions, including E.T.E.A. in Spain, Universidad Libre de Costa Rica (ULICORI) and Groupe Sup de Co. in France. For ULICORI, he participated on a task force to develop the university’s curriculum. At Fort Lewis, Dr. Walls has taken numerous business students abroad through the Junior Term Abroad program. 

Dr. Walls has served on the Board of Directors for the Durango Chamber of Commerce. He has also taught a 12-week entrepreneurial training course offered through the Durango Small Business Development Center, for which he is an advisor. Dr. Walls is the past recipient of the American Marketing Association Golden Apple Award for Teaching Excellence and a member of several professional marketing associations. 

Select Publications and Presentations

“Casting the Deciding Vote:  Considerations of Public Policy,” Journal of Annual Advances in Business Cases, 2009 

“Mesa Verde Centennial Celebration – a Case Study,” Journal of Teaching in Travel & Tourism, 2006

“The Customer-Bank Bonding Experience: An Interpretivistic Approach to the Nature of the Customer-Bank Relationship,” Fordham University Conference on the Marketing of Financial Services, 2006