Marketing & Communications - Setting up a Facebook page

Setting up a Facebook page

The Social Media Coordinator offers classes at the beginning of every semester, as well as one-on-one follow ups. Contact Lindsay Nyquist for more details!

Facebook iconA Facebook fan page can be a great way to promote the activities of your department or program, showcase accomplishments and events, engage with students, faculty, staff, alumni and the community, and create a forum for conversation and discussion.

Businesses on Facebook have the choice between setting up a Fan Page or a Group. Read more about the differences between Groups and Fan Pages here. In general, we recommend Fan Pages for FLC departmental / program use.

Personal Facebook accounts and how to set one up (if you don't yet have one):

To manage a Facebook account, you'll need to have a personal Facebook account first. If you use a personal Facebook account to manage a fan page, that does not mean that people involved with the fan page will be able to see your personal info--they are completely separate. They will only be able to see your name, profile picture, and any information that you choose to make public. Though some people want to make an FLC Facebook personal account that is different than their personal account, it violates Facebook's Terms of Service to have multiple accounts or use false information to set up an account.

  1. Go to
  2. Fill out the form on the right side of the screen with your name, email, birthdate, password, etc.
  3. Click "Sign Up" and you're in! You can add more personal information, profile and cover photos, and your likes and interests.
  4. Spend a little while on Facebook, learning how it all works.

How to create a Facebook Fan Page:

  1. To set up a Facebook fan page for your Fort Lewis College department or program, first secure the approval of your department chair or program manager. Unlike your personal Facebook page, on this page you will be speaking for the college. Include a statement on the page that states you reserve the right to remove any inappropriate content.
  2. Go to
  3. Choose the option for "Company, Organization, or Institution."
  4. Choose a category (most likely "Education") and type a name for your page. You may use "Fort Lewis College" or "FLC" in the name only if this account will be an official one.
  5. Read through the Terms of Service and check the agree box.
  6. Click "Get Started."

Also, remember that all official social media accounts must have at least two administrators. To add an additional administrator,

  1. Go to your fan page.
  2. Click on "Edit Page" at the top center of the page.
  3. Click on "Admin roles" on the left side of the page.
  4. Here you can add more administrators and determine their level of power (more info is available on that page).

Promote your Facebook page:

A Facebook page without fans isn't much of a Facebook page at all! You'll need to start driving fans to your site so that they will see all the interesting stuff you'll be posting.

  • Send an email to people who may be interested--current students, alumni, faculty, staff, the FLC community.
  • Fill out the Social Media Registration Form to have your page listed as an official account.
  • Connect to other Facebook pages with similar fans. To do this, you'll need to "Like" those pages as your fan page, not as your personal account (the default). Hover over the gear icon in the top right corner of Facebook and choose "Use Facebook as 'name of your fan page.' " Then search for other pages that may have similar fans and "Like" their pages. You'll remain logged in as your page until you return to the gear icon or log out of Facebook.
  • Include a link to your Facebook page in your e-mail signature and on your website.
  • Include your social media information in print promotional materials.

Tips for your Facebook page:

  • Avoid sending too many or too few updates to your fans--usually a post every day or every other day is sufficient.
  • Mention when your web site is updated, whether it’s new photos, an upcoming event, a new blog post, etc.
  • Add links to drive traffic to your department or organization’s web site.
  • Monitor comments on your Facebook wall daily and respond to those that warrant it. Encourage two-way communication. Delete those comments that include personal attacks, vulgarity or racial / other slurs. However, do not delete comments simply because they are critical – rather, respond on the wall or directly to the individual with additional information.
  • Ask staff and co-workers to “Share” or “Post” to your Facebook page. Ensure their comments also follow the guidelines above for professional university communications.
  • To make your fan page have that personal touch, use your first name when responding to comments.