Marketing & Communications - Setting up a Twitter account

Setting up a Twitter account

The Social Media Coordinator offers classes at the beginning of every semester, as well as one-on-one follow ups. Contact Lindsay Nyquist for more details!

TwitterWith its 140-character updates, Twitter is a great way to get timely information out to your audiences. More importantly, with 75 million users, it's an excellent way to engage with and hear from those with similar interests.

Unlike Facebook, you won't need a personal Twitter account to manage a Twitter account for FLC. Also unlike Facebook, you are allowed to have multiple Twitter accounts, but they each need to be associated with different email addresses.

Creating a Twitter account:

  1. Go to
  2. Under the "New to Twitter?" header, fill out the information, using the name of your department or program in the "Name" field.
  3. For email, use a group mailbox that several members of your department or program can check if possible, rather than your personal email address. If this isn't an option, use your personal email address, but choose a unique password that you can share with other administrators.
  4. Then click "Sign up for Twitter."
  5. Next, choose your Username – this name, also known as a handle, will become part of your Twitter address and also will be how you are identified when tweeting and responding to tweets. Choose a username that clearly identifies your department or program. Examples: FLCEnglish; FLCEngineering, etc. It is required to be less than 15 characters.
  6. Next, click “Settings” and fill out that information. Under the one-line bio, include brief descriptive text about your department or program, and a link to your Web site.
  7. Add a profile picture, cover photo, and background image.

Twitter terms:

There are some standard actions / conventions in Twitter with which you should become familiar.

  • Handle - A handle is someone's Twitter username, usually noted with an "@" symbol in front, such as @FLCDurango.
  • Tweet - To send a message on Twitter, or the message itself (e.g. "Did you see that tweet today?" or "I need to tweet about our new scholarship!").
  • Reply – Reply to someone else’s tweet. Your reply will also show up on your Twitter.
  • Retweet – One of the best ways to engage with the community on Twitter. Retweeting means you are sharing someone else’s tweet on your Twitter. You can retweet the message verbatim, or add your own input.
  • URL shortener - URL shorteners are free online services that take a long URL and reduce it to just a few characters – and are highly important when you’re limited to just 140 characters. Examples are,, and tinyurl.
  • Hashtags - Hashtags are keywords / themes added to a post prefaced by the # symbol. Readers can click on or search for hashtag terms to read tweets just about that topic.

Using your Twitter account--tweeting:

  1. Before you start tweeting, build the list of those you will be following. Seek out other FLC Twitter accounts, other accounts for people and programs in your field, and others who are tweeting about keywords that are relevant to your interests. Read, retweet and respond to these tweets to begin building your online network.
  2. Start tweeting! Remember, Twitter is a conversation, not a megaphone. Use yours not only to share interesting news and information about your program, but to share news from other sources, to respond to and ask questions and to get to know your audiences better.
  3. Die-hard Twitter users are accustomed to a constant stream of tweets, so you should try to tweet fairly often. Several times a day (as long as they're not back-to-back) is considered positive.
  4. Consider using an app. There are many free online applications that make updating and monitoring your Twitter presence much easier. Check out TweetDeck, Tweetie, HootSuite for starters.

Promote your Twitter feed:

  • Send an email to people who may be interested--current students, alumni, faculty, staff, the FLC community.
  • Fill out the Social Media Registration Form to have your handle listed as an official account.
  • Follow other Twitter accounts that may have similar interests (and followers who may want to follow you!).
  • Follow back Twitter users who are following you--it's nice Twitter etiquette.
  • Include a link to your Twitter account in your e-mail signature and on your website.
  • Include your social media information in print promotional materials.