Permanent ShortUrls are meant to be used when directing from an existing page that is old or no longer exists to a new page. The ShortUrls service responds to the browser using an HTTP status code of 301 which means that the current link or url has been moved permanently to a new location. If the client browser is capable it will update its cache so that if the ShortUrl is encountered again it will automatically proceed to the new location.
To request a ShortUrl please use the AskIT Portal. Please include the alias (shorturl) and the url to be redirected to.