Community Partners offer Alternative Direct Marketing Methods for Small Farmers

Are you currently producing vegetables, fruit or meat in southwest Colorado?  Are you interested in expanding beyond traditional markets but don’t know where to start?  Several community partners in southwest Colorado will be offering a series of workshops followed by individual consultations to assist you with identifying alternative direct markets in 2013 and 2014. 

A Marketing workshop with topics including market demand for local produce and meat products, significance of crop planning and appropriate pricing methods.  Panel discussions with both buyers and producers will give you the opportunity to network and ask questions.

Next, a Skills workshop with topics including developing food safety plans, completing school bids, developing crop plans and budgets, and contacting local buyers in the hospital, restaurant and institution sector. 

The workshops will be followed by the opportunity to schedule individual consultations.  These meetings will allow you to work one on one with local experts to assist you with crop planning, recordkeeping and financial planning, livestock production plans, food safety plans and developing price lists for your operation.

Community partners working together to bring you these events include Fort Lewis College, Colorado State Extension, LiveWell Montezuma, Twin Buttes, San Juan RC&D, Sunnyside Meats, Farm-I and Southwest Lamb                                 

Workshop Resources

Marketing Workshop Resources and Sponsors:

Cortez Agenda

Durango Agenda

Local Food Survey - Gabe Eggers

Market Channel Assessment Tool - Beth LaShell

Business Side of Local Food Production- Vic Vanik

Buyer Panel FAQ- Durango

Producer Panel FAQ- Durango

Buyer Panel FAQ- Cortez

Producer Panel FAQ - Cortez


Skills Workshop Resources:

Crop Planning - Gabe Eggers

Meat Quality Evaluation - Beth LaShell

Cover Crops for Fruits and Vegetables - Gabe Eggers

Record Keeping - Beth LaShell

Pricing your product- Linley Dixon and Laurie Hall

Scaling up Production - Mike Nolan

Becoming involved in Farm to School; 2013 Bid and Food Safety Checklist- Krista Garand





Completed Events

Individual Consultations now Available - Monday, January 13, 2014

We are ready for you to begin signing up for individual consultations for the WRME Alternative Marketing program. See the two attached schedules for Cortez and Durango to decide what subjects you need help with. Be sure and sign up for the correct locations:

Durango - Jan 22 and Feb 5th at fairgrounds

      Download Durango flier for listing of available topics

Cortez- Jan 23 and Feb 6th at Lewis Arriola Community Center

     Download Cortez flier for listing of available topics

How to sign up for individual consultations:

Go to

Select topic and default consultant;

Select date and time you would like to meet (most are 60 minute slots)

To book appointment, you’ll need to enter name, email and a password to create account

You can book appointments with additional consultants and create your own schedule

You’ll receive an email confirmation and another reminder 24 hours prior to appointment

You can log back onto and change or cancel your appointments

If you have trouble with this website, please contact Beth LaShell at so you don’t miss out on this opportunity because of technical issues.

Looking forward to seeing you in a few weeks.


Skills Workshop - Sunday, October 13, 2013

Skills Workshops

Wednesday, December 4th - 3 pm to 8 pm

LaPlata County Fairgrounds ; 2500 Main Ave; Durango, CO

Thursday, December 5th; 3 pm to 8 pm

Calvin Denton Room; Empire Electric; 801 North Broadway; Cortez;


Topics will include developing crop plans and record keeping templates, pricing products, selecting cover crops for fruit and vegetable production, understanding meat quality and creating a brand and logo.  The Durango workshop will include developing food safety plans and completing school bids.  Registration ($12 before Nov 29th; $16 after) includes dinner from local businesses and skill building resources.

Marketing Workshop

Marketing Workshop - Friday, October 04, 2013

Marketing Workshops:

Tuesday, November  5th; 3 pm to 8 pm

Southwest Hospital Annex; 20 South Market Street; Cortez, CO

$12 includes local dinner and marketing resources if RSVP by October 28th

Wednesday, November 6th; 3 pm to 8 pm

LaPlata County Fairgrounds; 2500 Main Ave; Durango, CO

$12 includes local dinner and marketing resources if RSVP by October 28th

 Download brochure on Marketing workshops

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