An examination of selected topics and issues pertaining to marketing.

In this course, students learn User Interface design and explore the elements of developing for the web in HTML and CSS. Information organization, visual design, human interface/usability, content management systems and accessibility issues are addressed.

This course explores behavioral theory as it relates to consumer and industrial decision processes. Domestic consumer behavior will be compared and contrasted with international consumer behavior. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.

This course is based on the study of sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are studied. Specific topics include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports events, and spectators as consumers.

This course presents current frameworks and applications to prepare students for the opportunities and challenges of entering and operating effectively in global markets. Topics centering on adaptation of products and services, pricing, distribution, and channels of communications to fit each distinct, foreign market, along with exploration of cultural issues, are presented through discussions, readings, cases, class presentations and projects.

Integrated Marketing Communications (IMC) is the coordination of the organization's advertising and promotional efforts. This course integrates concepts learned in other marketing classes and applies them intending to achieve consistent marketing communications efforts across different channels.

An introductory course covering the marketing strategy planning process. Key marketing topics are introduced, including: the marketing mix, the market environment, segmentation, targeting, positioning, and the marketing plan. The course places significant emphasis on material that relates to the four P's of marketing: product, place, promotion, and price.

Digital Marketing will provide students with a strong foundation in the evolving world of technology in the marketplace. The course will include the latest uses of technology in marketing. This course will take a strategic, hands-on approach to real life situations.

Social Media Marketing is designed to provide participants with a foundation and a skill set in the new, evolving world of social media tools and strategies, which can be immediately applied in the workplace.

In this advanced web site design course, students dive deeper into User Interface design, User Experience, web development and prototyping mobile applications. Students will build upon the concepts learned in CIS/MK 340 and design for multiple platforms.