Dr. Tomasz Miaskiewicz

Dr. Tomasz Miaskiewicz
Associate Professor of Marketing


  • Product Design
  • Digital Marketing
  • Marketing Research


  • Ph.D., Business Administration, Leeds School of Business, University of Colorado at Boulder, 2010
  • B.Sc., Computer Science and Business, University of Pittsburgh, 2002



Phone Icon 970-247-7495
Email Icon Email

Media Contact

Our faculty are available to comment on topics related to areas of interest or expertise. If you need further assistance, call Media Relations at 970-247-6073 or email Media Relations.

About Dr. Tomasz Miaskiewicz

Dr. Miaskiewicz is an associate professor of marketing in the School of Business Administration at Fort Lewis College. He joined the College in 2016. Prior to joining Fort Lewis, Miaskiewicz was a special appointment instructor in the Department of Marketing at Colorado State University and an assistant professor of marketing at the Nova School of Business & Economics in Lisbon, Portugal. He also worked in a variety of design and web development roles. 

Dr. Miaskiewicz’s teaching experience includes search engine marketing, search engine optimization, digital marketing, marketing research and user-centered design, to name a few. Active professionally, Miaskiewicz has published in journals such as Design Studies and The Communications of the Association for Information Systems (CAIS). He also presented at conferences such as the International Product Development Management Conference, the European Marketing Association Conference, the Americas Conference on Information Systems, and the ACM Conference on Human Factors in Computing Systems (CHI).

Selected Presentations & Publications

Miaskiewicz, T. and Luxmoore, C. (2017) “The use of data-driven personas to facilitate organizational adoption – A case study,” The Design Journal, 20(3), pp. 357-374.

Miaskiewicz, T. (2017) “Facilitating engagement and learning in a digital marketing class through the integration of a website project,” Marketing Management Association (MMA) Fall Educators’ Conference, Pittsburgh, Pennsylvania.

Miaskiewicz, T. and Luxmoore, C. (2017) “Linking users with personas to facilitate business-wide integration and ongoing innovation,” American Marketing Association (AMA) Summer Conference, San Francisco, California.
Miaskiewicz, T. and Miaskiewicz, G. (2017) “Consumer privacy and online advertising: ethical issues in remarketing and user tracking,” Teaching of Ethics Conference, Durango, Colorado.
Miaskiewicz, T. (2017) “Introduction to search engine optimization,” Tech-Knowledge, Durango, Colorado.

Miaskiewicz, T., Jung Grant, S. and Kozar, K.A. (2011) “A path towards product simplicity? Using personas to facilitate empathy and improve product design inferences,” International Product Development Management (IPDM) Conference, Delft, Netherlands.

Miaskiewicz, T. and Kozar, K.A. (2011) “Personas and user-centered design: how can personas benefit product design processes?” Design Studies, 32(5), pp. 417-430.

Kozar, K.A. and Miaskiewicz, T. (2009) “Designing the introductory IS course using student personas: lessons learned from product design,” The Americas Conference on Information Systems (AMCIS), San Francisco, CA.

Miaskiewicz, T. and Monarchi, D.E. (2008) “A review of the literature on the empathy construct using cluster analysis,” The Communications of the Association for Information Systems (CAIS), 22(7), pp. 117-142.

Miaskiewicz, T., Sumner, T. and Kozar, K.A. (2008) “A latent semantic analysis methodology for identifying and creating personas,” ACM Conference on Human Factors in Computing Systems (CHI) Conference, Florence, Italy.