Before jumping in to social media for your department, program or office, spend time determining what you want to accomplish. Understanding this will help you choose the appropriate tool or tools, create relevant content and understand what is the best way to reach your target audience.
First, make a list of your target audiences, then a list of goals that you wish to accomplish. Remember, you shouldn't utilize social media for the sake of being on social media--you should use social media as a method of accomplishing goals independent of the method.
Ashley Muckway, Social Media Coordinator + Designer
Get more tips for social media success from FLC's Director of Marketing & Communications!
FLC social media accounts
FLC's policy on social media