Trademarks, logos, & licensing

FLC trademarks are established and maintained by the Marketing & Communications department. They may vary in size, but cannot otherwise be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements. Aspect proportions must be maintained as provided to avoid inconsistency and the misrepresentation of the brand in unintentional ways.

FLC trademarks | Using the FLC logo | About licensing | Violations | Limitations | Co-branding | Licensed vendors | Costs

FLC trademarks

Fort Lewis College owns specific trademarks, trade names, and service marks, including:

Names and phrases

  • Fort Lewis College
  • FLC Skyhawks
  • Skyhawks
  • FLC in Durango
  • Fort Lewis College in Durango
  • Colorado’s public liberal arts college
  • Colorado’s campus in the sky
  • FLC athletics

Logos and symbols

  • FLC’s official seal
  • FLC’s signature marks
  • Any official FLC logos

FLC names, logos, and trademarks must not be altered or used without approval. Proper trademark symbols are required, and the FLC seal is restricted to authorized use. Unauthorized or inappropriate use is not permitted.

Using the Fort Lewis College logo

When using FLC’s logo or trademarks, follow these guidelines. If you have questions, consult FLC’s trademark policy or contact us.

About licensing and royalties

Licensing

Use and reproduction of licensed Fort Lewis College’s trademarks for apparel and merchandise (anything for retail, like stickers, souvenirs, clothing, mugs etc.) must be produced and manufactured by a licensed vendor.

Royalties

Royalties are collected on all items resold, including for-profit retail and fundraising.

Licensing and royalty exemptions

Items for giveaways may be royalty exempt. To request a royalty exemption, submit your design and product to the Marketing & Communications Department for review.  

Marketing and promotional materials (brochures, postcards, posters, flyers, tabletop banners, tablecloths, and retractable banners) used in marketing do not require licensing or royalties, but trademarks must still be used in compliance with the brand guidelines provided by FLC’s Marketing & Communications Department and designs should follow branding guidelines. Please reach out with questions.  

 

Violations

Unauthorized merchandise may be considered counterfeit or infringing and subject to legal action.

Limitations

FLC will not license any use of trademarks that:

  • Disparages the college or its trademarks
  • Is libelous, offensive, or vulgar
  • Constitutes an unfair trade practice
  • Reflects negatively on the college

Co-branding

All co-branded use of FLC marks with other trademarks must be approved by the Marketing & Communications department. FLC reserves the right to confiscate unauthorized products.

Licensed vendors

Choose a vendor from the approved list. They are familiar with FLC’s branding guidelines.
If your preferred vendor is not approved, you they can apply for a license by contacting applications@clc.com or visiting CLC's application site. Please note that vendor approval can take time so plan accordingly.

Costs

To become a licensed vendor, the manufacturer of merchandise will pay the licensing fee to CLC of $250 for the first year and $200 annual fee for subsequent years.

Royalties are charged at a 8%.