Trademarks, logos, & licensing

Fort Lewis College logo

When using the Fort Lewis College logo ,or any of its affiliated trademarks, be sure to follow with the usage guidelines as outlined below. If you have any questions, consult FLC’s trademark policy, or contact us.

Read more about using our trademarked FLC logo, other FLC marks, and most importantly, following our procedure for printing trademarked logos below.

FLC's trademarks

What is a trademark?

A trademark is a word, name, phrase, symbol or any combination thereof that identifies and distinguishes goods or services of one party from those of others. A trademark is a brand name. A trademark remains the property of the owner so long as the owner continues to use it properly and protects its authenticity as a trademark. Protecting FLC’s trademarks’ authenticity is our shared responsibility.

Fort Lewis College's marks

Fort Lewis College is the owner of specific trademarks, trade names, word marks and service marks including, but not limited to:

  • "Fort Lewis College,"
  • "FLC Skyhawks,"
  • "Skyhawks,"
  • "FLC in Durango,"
  • "Fort Lewis College in Durango,"
  • "Colorado’s Public Liberal Arts College,"
  • "Colorado's Campus in the Sky,"
  • "FLC Athletics,”  
  • our seal, our signature, logos etc.

These are collectively called “marks.” At no time can Fort Lewis College Trademarks be altered.

Licensing to print trademarked logos

  • About licensing
  • Violations
  • Limitations
  • Co-branding
  • Licensed vendors
  • Costs
  • Additional guidelines
About licensing

In some cases of noncommercial use of trademarks/logos, the printer may or may not need to be licensed, but generally, all items bearing Fort Lewis College’s marks must be produced by a licensed vendor whether they are for resale or not. Any individual or company that wishes to receive Fort Lewis College’s express permission to use any or all of its trademarks/logos on products or for services sold in the marketplace, whether wholesale, retail or online, must be licensed. 


Merchandise produced without authorization may be considered counterfeit or infringing and subject to all available legal remedies.


Fort Lewis College will not license activity which it believes would disparage the college or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, vulgar or constitute an unfair trade practice, or otherwise reflect negatively on the college.


Any use of Fort Lewis College’s marks with other trademarks must be approved by the 
Licensing Coordinator, or through a contract.

Licensed vendors

List of licensed vendors 

Choose a vendor from the approved list; the vendor will know how to follow the process.

If your preferred vendor is not on the list, they can become approved for a fee. Request that the vendor contact or visit CLC's application site to view or begin the application process. Keep in mind that adding a new vendor can take some additional time, so if you're in a time crunch, it's best to use an existing approved vendor.


The Standard License is used by companies that desire to produce licensed products for resale to the general public, for profit.

The cost for a Standard License Agreement is a $100 non-refundable application fee and a 2. 8% royalty fee for Fort Lewis College products.

The Restricted License is used by companies that desire to only produce licensed products for internal consumption by Fort Lewis College. No products produced under this license agreement may be sold to the general public for profit.

The cost for a Restricted License Agreement is a $75 non-refundable application fee.

Additional guidelines
  • Names, logos, marks should not be altered. No new names, logos, marks may be developed.
  • Names, logos, marks should have the proper trademark symbol.
  • Names, logos marks should not be used in association with entities outside of FLC without prior authorization.
  • FLC students, faculty, staff may not use FLC names, logos, marks which imply that FLC supports or endorses a movement, candidate, activity or program not officially sponsored by the college.
  • Use of the seal is by permission only.
  • FLC names, logos, marks may not be used with other trademarked or registered marks without permission from the owners of all marks.
  • Any trademark or registered mark use deemed unsuitable or in poor taste will not be allowed.
  • Fort Lewis College reserves the right to deny delivery or confiscate unauthorized product based on the guidelines outlined on this website.
  • Use of marks on official FLC websites is permitted as long as they are used correctly.

Questions and inquiries

Anna McBrayer
Director of Marketing & Communications

See our licensing policy