Marketing Major

The Marketing major emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.

Careers in marketing may be pursued in industry, government, and not-for-profit organizations, in such areas as purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs. View the requirements for the Marketing major.

Marketing Minor

A student majoring in any discipline other than Business Administration may complete a minor in Marketing upon satisfactorily completing the requirements.

What you can do with a degree in Marketing

Earning a Bachelor of Arts in Marketing leads to careers in industry, government, and not-for-profit setting, including such fields as:

  • Advertising
  • Brand management
  • Conflict resolution
  • Consumer affairs
  • Digital media
  • Hospitality
  • Tourism
  • International marketing
  • Market analysis and research
  • Media management
  • Product development
  • Public relations
  • Strategic communications

For any career, this degree establishes that you apply the tools, methods, and knowledge from the Marketing program to any area concerned with consumer relations and business development.


“The School of Business Administration gave me the knowledge and confidence to pursue a career in marketing. Everyone can acquire knowledge these days, but the ability to have the confidence to go out and apply that knowledge is what SOBA really gave me. I am confident in the degree I acquired from Fort Lewis College and my newly acquired career is proof of that.”

Cierra Walters, Class of 2013