Capturing attention in an attention-deficit world
Empower businesses to grow better with relevant inbound marketing strategies. Marketing success depends on creating meaningful, valuable connections between business and consumer.
Apply theory and skills to SEO optimization, online advertising, and web analytics for real-world experiences. You also create compelling content that sparks attention, provides solutions, and retains customers beyond the bottom line.
Get your Foundations in Digital Marketing Certificate at FLC.
"As a student pursuing the Foundations in Digital Marketing Certificate, I couldn’t ask for a more hands-on class structure. Having the ability to learn about topics you use every day goes beyond theory into the real world."
Submit supporting documents when you apply:
*Please note: seeking the Foundations in Marketing Certificate alone will not qualify you for state or federal financial aid.
Declare the certificate at the Registrar’s Office or use our online Change or Declaration Form.
Three required courses lay a comprehensive foundation.
MK 281 Digital Marketing Channels
This course introduces the various channels organizations use as part of their digital marketing efforts. The course has an applied orientation in which students apply the best practices in the context of specific digital marketing activities.
MK 380 Social Media Marketing
Learn the role of social media and email marketing, how it influences consumer behavior and best practices for building brand engagement. You’ll learn to design effective strategies and how to leverage video to create compelling content. You’ll apply the knowledge you gain in assessments of small and large business campaigns and assist those businesses in creating successful strategies.
MK 340 - Web Development 1
In this course, students learn User Interface design and explore the elements of developing for the web in HTML and CSS. Information organization, visual design, human interface/usability, content management systems, and accessibility issues are addressed.
As part of the coursework to earn your certificate, you will also earn credentials in industry certification programs. Currently, these include the following, which may not always be available:
$4,835 per semesterIncludes $3,780 (tuition) + $1,055 (fees, based on 15 credits per term)*No additional cost for students seeking a BA.
$10,399 per semesterIncludes $9,344 (tuition) + $1,055 (fees, based on 15 credits per term)*No additional cost for students seeking a BA.
Native American Tuition Waiver
The Native American Tuition Waiver can be applied to the Foundations in Digital Marketing Certificate's tuition costs.
Be sure to check out Tuition & Aid for more information and updated pricing details.
Whether earning your certificate to advance your existing career or enhance the degree you're working toward, the Foundations in Digital Marketing Certificate sets you up to bring current information and relevant skills to the workplace.