School of Business Administration - Digital Marketing Certificate

Digital-Marketing-Certificate636773943158095366

Elevate your digital marketing skills

In today’s marketplace, many of the tools needed for a successful marketing campaign are already at your fingertips. Figuring out how to use them and making sense of the data, though, is a different story. Our Digital Marketing Certificate is designed to elevate your existing knowledge and give you the essential skills required to attract, convert and retain customers in today’s internet-driven market.

Develop digital marketing expertise in the following areas:

  • Search engine optimization (SEO)
  • Social media marketing
  • Web analytics
  • Online advertising
  • Email marketing
  • Web design
  • Content marketing

Additionally, your courses include hands-on experience with major platforms and tools, and you walk away with industry certifications (e.g., Google AdWords) to highlight your skills.

How it works

  • Hybrid classes (online + classroom) with Zoom video conferencing option for all required courses
  • Required courses are held after 5pm to fit your schedule
  • Elective courses scheduled in the early mornings, evenings, or during lunch
  • Complete the certificate in as little as 2 academic semesters (approximately 8 months)
  • No course prerequisites (class standing of Junior or Senior for students also seeking a BA)
  • Class sizes approximately 25-30 students
  • Applied/experiential learning
  • Full-time students pursuing a bachelor's degree may add the certificate at no extra cost

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If you are not currently enrolled at FLC

You will be asked to submit supporting documents when you apply for the Digital Marketing Certificate.

  • If you have earned no college credits, you’ll need your high school transcript and test scores when you apply.
  • If you have earned fewer than 24 college credits, you’ll need your high school transcript, test scores, and official transcripts from all colleges attended.
  • If you have earned 24 or more college credits, you’ll need official transcripts from all colleges attended.
  • If you have earned a bachelor’s degree, you’ll need official transcripts indicating the degree you earned from all colleges attended.

*Please note: seeking the Digital Marketing Certificate alone will not qualify you for any state or federal financial aid.

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If you are currently enrolled at FLC

If you are currently enrolled in a credentialed program at FLC (e.g. BA) and wish to add this certificate, you’ll declare the certificate at the Registrar’s Office or using our online Change or Declaration Form.

Add the Certificate

Required Courses

Three required courses lay a comprehensive foundation.

MK 381 Introduction to Digital Marketing

This course introduces the fundamentals of the inbound marketing methodology as well as key digital marketing tactics: using Google Analytics to understand how customers use your website, utilizing search engine optimization to increase visibility on search engines, social media marketing for your business, and online advertising.

MK 380 Social Media Marketing

Learn the role of social media and email marketing in influencing consumer behavior and best practices for building brand engagement. You’ll learn to design effective strategies and how to leverage video to create compelling content. You’ll apply the knowledge you gain in assessments of small and large business campaigns, and assist those businesses in creating successful strategies.

MK 450 Advanced Digital Marketing

Building on the introductory course, you’ll dive further into SEO to yield powerful rankings in searches, while also learning more about search advertising and conversion optimization. Additionally, you will learn best practices in nurturing leads and how to use content marketing as part of your overall digital marketing strategy.


Electives

Build on that foundation with one of the following electives to steer your education toward the creative, technical, or analytical side.

ART 210 Digital Media

Using the Adobe Creative Suite, you will learn design principles and conceptual development as well as the technical and production tools to see their vision through to creation.

ART 380 Interactive Design

Great design begs for great distribution. Increasingly, this is the interactive world of the web. You’ll learn the strategy, architecture, and development contexts that go into user interface design, and how to develop a website using HTML and CSS. This course covers information organization, visual design, usability, content management systems, and accessibility issues.   

MK 486 Marketing Research & Analytics

Beyond gaining an understanding of the marketing research process and related best practices, you will learn how to use A/B testing to accurately and effectively inform successful marketing campaigns and advertising messages. Additionally, you’ll learn advanced Google Analytics features including data collection and reporting, complex analyses, targeted goals and campaign tracking.
 

As part of the coursework to earn your certificate, you will also earn credentials in industry certification programs. Currently, these include the following, which may not always be available:

Google Ads

  • Fundamentals
  • Search Advertising

Google Analytics

  • For Beginners
  • Advanced (MK 486: Marketing Research & Analytics)
  • For Power users (MK 486: Marketing Research & Analytics)

Hubspot

  • Social Media
  • Email Marketing
  • Inbound Marketing
  • Content Marketing

Colorado resident

$5355.60
Includes $4,321.80 (tuition) + $1,033.80 (fees)
*No additional cost for students seeking a BA.

Non-resident

$10,683.60
Includes $9,649.80 (tuition) + $1,033.80 (fees)
*No additional cost for students seeking a BA.

Native American Tuition Waiver

The Native American Tuition Waiver can be applied to the Digital Marketing Certificate's tuition costs.

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