School of Business Administration
Engage both your creative and your analytical brain. Part psychology, part economics, part communications—part art and part science, a degree in marketing is applicable almost anywhere. Bring your curiosity to bear on questions about what society needs, how you can know your audience, and reach them with a powerful message. Marketing is so much more than advertising. It’s storytelling with real-life characters and real-world outcomes. Available as a major or a minor.
In today’s world of Big Data, we can get to know an audience with nearly surgical precision, segment a large audience into specific groups, tailor messages to each of those groups, and then analyze the success of our campaigns. Our focus on digital marketing makes it unique among Marketing programs in Colorado, and positions you to enter the workforce at the leading edge of the field.