Dr. Lorraine Taylor

Dr. Lorraine Taylor
Associate Professor of Tourism and Hospitality Management


  • Hospitality management 
  • Sustainable tourism  
  • Travel motivations and behavior 


  • Ph.D., Parks, Recreation and Tourism Management, Clemson University, 2014 
  • M.S., Advertising, University of Illinois, 2003 
  • B.S., Advertising, University of Illinois, 2002 


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About Dr. Lorraine Taylor

Lorraine Taylor joined FLC in 2013. Dr. Taylor’s research interests include tourist decision making, niche tourism, marijuana tourism, spurious loyalty and vacation guilt. She began her career working in the hotel industry for Walt Disney World, Marriott International and the Five Star and Five Diamond-rated Sanctuary at Kiawah Island Golf Resort. She also worked as an inspector for Conde Nast Johansens, a series of travel reference guides.  

Dr. Taylor is a scholarship reviewer for Tourism Cares, a nonprofit organization that strives to preserve and enhance the travel experience for future generations through domestic and global volunteer programs, events and more. She serves on the executive committee of Local First, a nonprofit composed of businesses and organizations in La Plata County.

Selected Publications and Presentations

Mobile Technologies and the Tourists’ Information Search,” Destination Marketing & Branding IV Conference, 2012 
The Influence of a Field Experience on Student Engagement and Professional Preparation,” Oral Presentation at the International Society for Travel and Tourism Educators Conference, 2012 
The Effects of Mindfulness as an Intervention in the Destination Selection Process: Research in Progress,” Student Colloquium at the Travel and Tourism Research Association International Conference, 2012 

In the Media

This isn’t your traditional exam,” The Durango Herald, 2015 
Flour, marshmallows and Spam,” The Durango Herald, 2015